We build digital media products tailored for niche audiences.

At builtneat, we hone in on specialized markets. This focus allows us to achieve genuine engagement and loyalty. Our content is not just seen; it truly connects. Experience the advantage of targeted content and the value of knowing your audience.


Study Start

Study Start is an education platform which connects prospective students with education providers.

We provide advertisers looking to reach prospective students with a unique opportunity to speak to them early in their decision making journey.

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Our unique experience

Harness our extensive media experience

We are uniquely attuned to reaching and growing audiences in South Africa. We've mastered the nuances—from bandwidth limitations to local content demands. Let our deep-rooted experience elevate your ability to connect with niche audiences.


  • Jason Adriaan


    Jason Adriaan has over a decade of experience in the media industry. He headed up the digital business at eMedia, which served an audience of more than 4 million users per month. These platforms included e.tv, eNCA, eVOD, and OpenView.

    He holds a Bachelor of Science in Informatics from the University of South Africa and a Postgraduate Diploma in Management specializing in Digital Business from Wits Business School. He has a passion for building technology that enables media companies to thrive in developing markets.

  • Shahan Ramkissoon


    Shahan Ramkissoon is a respected and trusted news anchor. He has nearly two decades of experience as a print and broadcast journalist. He’s currently Executive Producer and host of the popular TV show The Last Word with Shahan Ramkissoon, which airs on eNCA and eTV.

    Shahan has worked in New York, London and South Africa, where he became one of the most notable Prime-Time news anchors on eNCA. Shahan is a trusted voice in news, known for his no-nonsense approach and hard-hitting interview style, particularly with politicians, in search of the truth.